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18/02 Dashmeet Kaur
Senior Manager - HR at DailyObjects

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Lead Bag Designer - Soft Goods (6-9 yrs)

Gurgaon/Gurugram Job Code: 43865

DailyObjects is looking for a Lead - Bags (Softgoods) Designer to drive the design vision and innovation across our bags and softgoods category. This role requires a strong blend of aesthetic sensibility, functionality thinking, material expertise, and market awareness to create products that are design-forward, practical, and aligned with our brand philosophy of elevating everyday essentials.

The individual will play a key role in shaping category strategy, leading design execution, and collaborating cross-functionally to bring exceptional products to life from concept to launch.

Key Responsibilities:

1) Category Ownership & Design Leadership

- Lead the end-to-end design process for bags and softgoods (backpacks, totes, sleeves, pouches, travel accessories, organizers, etc.).

- Define seasonal concepts, design direction, and product stories aligned with brand vision.

- Drive innovation in form, functionality, materials, and user experience.

- Build a strong, differentiated product portfolio within the category.

2) Product Development & Execution

- Translate concepts into detailed tech packs, specifications, and prototypes.

- Work closely with sourcing, merchandising, and production teams to ensure design feasibility and quality.

- Oversee sampling, fittings, and iterations to achieve optimal functionality and aesthetics.

- Ensure products meet cost targets, timelines, and quality standards.

3) Material & Trend Research

- Research global trends, materials, trims, and construction techniques in bags and softgoods.

- Identify new materials, finishes, and sustainable alternatives.

- Stay updated with consumer behavior, competitor landscape, and design innovations.-

4) Cross-Functional Collaboration

- Collaborate with Brand, Marketing, and Creative teams to align product storytelling and launches.

- Support merchandising with product positioning and category planning.

- Work with supply chain and vendors for smooth development cycles.

5) Vendor & Manufacturing Coordination

- Engage with domestic and international vendors for sampling and production.

- Ensure clear communication of design intent and technical requirements.

- Troubleshoot production challenges related to construction, materials, or finishes.

6) Team Leadership

- Mentor and guide junior designers and product developers.

- Foster a culture of creativity, ownership, and design excellence.

- Drive design reviews and feedback processes.

What are we looking for:

1) Bachelor's degree in Fashion Design, Accessory Design, Industrial Design, or related field (NIFT or equivalent preferred).

2) 6- 9 years of experience in bags, accessories, or softgoods design.

3) Strong portfolio showcasing functional and aesthetic product design.

4) Expertise in materials, trims, construction techniques, and manufacturing processes.

5) Proficiency in design tools such as Adobe Illustrator, Photoshop, and CAD (preferred).

6) Strong understanding of product costing and commercialization.

7) Excellent problem-solving, communication, and collaboration skills.

8) Ability to manage multiple projects in a fast-paced environment.

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